Join us for the 2018 edition of the ISNZ Marketing Seminar to enjoy a day to connect and network with your peers from private schools in New Zealand.
This seminar will appeal to all marketing and communications personnel, from those working in the early stages of marketing a school to those seasoned practitioners looking for new and innovative ideas. This is a unique opportunity to hear case studies from independent schools as well as get some insights from leading experts in the marketing and advertising area.
After the success of last year's Parents' Panel discussion we have asked some parents from our Member School communities to share their journey when selecting their children’s schools. After hearing their insights, make sure your marketing strategy is on point to reach your target market successfully.
Target Audience: Board Members, Principals/Heads, Marketing/Communications
Directors and Managers, International Recruitment/Student Directors and Managers,
and anyone with responsibilities in marketing and/or communications.
Meet some of the Presenters:
Kate Davidson: Communications Manager
Kate joined ISNZ in June 2017, after working in communications and media at Barnardos New Zealand and internal communications at Inland Revenue. Prior to this, she worked at the Ministry of Education. Before moving to New Zealand in 2008, Kate was a journalist and editor in the UK, working for Associated Newspapers and Advance Media Information, as well as writing and sub-editing for various magazines, newspapers and websites on a freelance basis. She studied at the London School of Journalism. Kate’s role at ISNZ includes management of the ISNZ website, social media, E-newsletters and print communications such as brochures and handbooks.
Alf Jamieson, Managing Director/Owner, Media 5
Coming from a corporate Marketing background, Alf moved along the advertising food chain and started a billboard company back in 1995. He merged that company with two other billboard companies to form Media1, which ultimately got sold to APNO in 2008. Starting again with Media5 in 2008 they’ve since built a solid portfolio of stock focused on Auckland and Wellington. Now they are looking forward to digitising key billboards in 2018. As a boutique independent Alf works across all aspects of the business and is enjoying growing the company and providing unusually effective media solutions to his clients. He is a long-standing executive committee member of OMANZ, the industry association, so he is working hard on the industries overall game too.
Justin Murphy, Account Director – Wellington, Media 5
Justin has held senior roles in Key Account Management and Business Development, predominantly in the digital printing industry; both in NZ and the UK including as specialist Print and Graphics Arts Account Manager for Canon NZ in Wellington. He chose to work with Media 5 after exploring the billboard market while developing marketing plans for a SME business he was reviewing. He was already a fan of this medium as a cost-effective way to reach a broad audience over a sustained period.
Mitchell Houlbrooke, Marketing Manager, ACG Education
Mitchell Houlbrooke has spent six years in the education marketing sector, including three years at ACG Schools. As a marketing all-rounder his interests are wide-ranging, from co-ordinating marketing campaigns, to producing captivating creative, to delving deep into numbers and analytics. Mitchell is passionate about the potential for school to have a lasting positive impact on a student’s life, and enjoys all the fantastic ways New Zealand’s independent schools are innovating to achieve this.
Angela Coe, Past Parent and Director of Development, Diocesan School for Girls
Angela is a past parent and Director of Development at Diocesan School for Girls and she will share effective strategies to engage with Alumni. Angela will share some practical examples of what worked at Diocesan School for Girls and how she managed to create a committed community of Old Girls.
Cancellation Policy: All cancellations will incur a $50 administration fee.