Marketing and Communications Seminar 2022

Join us for the 2022 ISNZ Marketing and Communications Seminar.

The last two years have been a period of unprecedented change and the role for communications and marketing in schools has never been more pressing.

Communications has been a driving force in how schools have navigated the volatile pandemic environment. The value of clear, concise and informed communications to all stakeholders in our school communities has ensured stability and confidence in the governance, management and operation of our schools.

With border restrictions we’ve had to rethink our marketing strategies and more effective platforms to reach target audiences, both nationally and internationally.

This year’s Marketing and communications Seminar shall be facilitated by James Smith, Marketing Consultant with Xennial and Kit Watson, Founder of SideKit and co-Founder of SunnySunday.

Price: $260.87 Excl GST

Cancellation Policy: All cancellations will incur a $100 fee.
When
11/3/2022 9:00 AM - 4:15 PM
New Zealand Summer Time
Where
Grand Millennium Auckland 71 Mayoral Dr Auckland, 1010 NEW ZEALAND

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Program

Thursday, 03 November 2022

Description
Welcome and Introductions
Deborah James, Executive Director, Independent Schools of New Zealand
Time
9:00 AM - 9:20 AM
11/3/2022 9:00 AM
What ISNZ can do your your school
Natasha Bezuidenhout - Communications Manager Independent Schools of New Zealand
Time
9:20 AM - 9:30 AM
11/3/2022 9:20 AM
Marketing Plans for Schools
School marketing is competitive; how can schools with budgetary constraints develop a competitive marketing plan? In a world of increasing choice in education, transparency and personalisation in marketing and communications, help in both the retention of families and the recruitment of prospective students and their families.
Time
9:30 AM - 10:15 AM
11/3/2022 9:30 AM
Morning tea
Time
10:15 AM - 10:45 AM
11/3/2022 10:15 AM
Social Media Trends
How schools can create the perfect balance of social media practices for their goals, market, and school culture. Emotionally intelligent communications are proving to be a must. We’ll explore how schools can invest time in emotional intelligence as a key component of marketing and communications.
Time
10:45 AM - 11:45 AM
11/3/2022 10:45 AM
Video Content
Video has been a growing medium for many years, but more recently it became the closest thing many of us had to in-person conversations – and it has set a strong precedent going forward. Video content will continue to be an important engagement driver. How can schools maximise their reach using video marketing?
Time
11:45 AM - 12:45 PM
11/3/2022 11:45 AM
Lunch
Time
12:30 PM - 1:15 PM
11/3/2022 12:30 PM
Digital Communications in this Pandemic Environment
Creating thoughtful digital content; how to tell the story a school wants and to maximise online advertising that makes sense for a school’s market.
Time
1:15 PM - 2:00 PM
11/3/2022 1:15 PM
Search Engine Optimisation Strategies
How can schools secure the search visibility they need? More importantly, how do you enhance the experience of visitors to a school’s website, so they stay rather than visiting a competing school website? You can have the most beautiful website but without mindful Search Engine Optimisation, no one will find it.
Time
2:00 PM - 2:45 PM
11/3/2022 2:00 PM
Crisis Management Communications
What should a crisis communications plan include? This session will explore the core components of a Crisis Communications Plan and look at communicating within a crisis versus about a crisis.
Time
2:45 PM - 3:30 PM
11/3/2022 2:45 PM
Open Forum
In this end-of-day session delegates are invited to ask questions of our expert facilitators on any topics raised during the day. Other topics may be nominated prior to and on the day for comment from participating delegates and our facilitators.
Time
3:30 PM - 4:15 PM
11/3/2022 3:30 PM
Seminar Close and Afternoon Tea
Time
4:00 PM - 4:15 PM
11/3/2022 4:00 PM